The Journey

Born and raised at the southern tip of Argentina, Kathy Schenfelt’s dreams to pursue a career in entertainment were as big as she was far from Hollywood.

While most 14-year-old girls were navigating the throes of middle school, Schenfelt was preoccupied - spending nights on her laptop learning to code, perfecting her graphic design skills and running the school’s first-ever blog. This innate drive would land the budding talent her first job just a few short years later. At 16-years-old, Schenfelt launched a fan project on The Twilight Saga’s Breaking Dawn Part I and II that quickly spiraled into something much more exciting. The project accumulated over one million followers, two websites, nine staff members, and most notably, garnered the attention of Summit Entertainment. What was meant to be a fun hobby changed her life. The company’s digital strategy team recognized the teenager's unique talent and provided Schenfelt with a once-in-a-lifetime opportunity to help fuel fan engagement surrounding the global franchise.

Over the next couple of years, Schenfelt would fine-tune her craft in the space working with companies like Lionsgate, Warner Bros. Pictures, LifeTime, Disney Channel Latin America, and serving as a consultant to industry friends who were in the early stages of positioning their online presence, exploring digital partnerships and maximizing their influence - a brand new territory back then.

Realizing the untapped potential, Schenfelt started a digital marketing and social media agency, The W List, from the comforts of her small hometown in Argentina. The company flourished, servicing hundreds of top global brands as well as high-profile talent and non-profit organizations, and by 2016, The W-List was doing so well that it was time to make moves, so Schenfelt packed up and did what so many before her had done - followed their dreams to Los Angeles.

In the 8+ years the young entrepreneur has lived in LA, she graduated from the University of California, Los Angeles (UCLA) with a certificate in Music Business and founded SCH Entertainment LLC as an umbrella company to house several endeavors. SCH acquired the original The W-List and gave life to Missmanaged, a leading talent and music management firm representing actors, artists and top content creators worldwide, where Schenfelt serves as President and manager to a select group of clients.

While most of the 30-year-old's time is spent making moves, she doesn't plan on slowing down any time soon. Besides occasionally stepping in as a guest contributor for Entrepreneur and the Rolling Stone Culture Council, Schenfelt is dedicated to the upcoming launch of her newest passion project, Guests Only, a safe space for leading women in entertainment to come together with a singular purpose - seeking authentic connections.

Kathy currently resides in Los Angeles with her Australian Labradoodle, Harper, and when not at work she can be found browsing at one of the many flea markets the city has to offer, playing a game of Scrabble at The Hollywood Roosevelt, or planning her next getaway at her favorite coffee spot. Patti Smith and Joan Didion are her points of reference, and although California will always be her first love, she hopes to call New England “home” one day.